Petri Forest was born with the birth of a little girl called Lola. She is preppy, charming, and cute and deserves beautiful, meaningful toys. This is how Laila was first designed, inspired by Lola, and became much more than a gift; it became the seed of a world.

From this first creation, a universe grew. In Petri Forest, animals live together in harmony in a secluded, self-sustaining forest town called Riverside. They face challenges much like kids do today, represented by harsh winters, unexpected newcomers, or scarce seasons; but together, they endure and thrive. At the heart of the forest is a safe space for everyone, carefully supervised by all the Petri Friends, especially Laila who is a natural leader who welcomes new residents, plans celebrations to celebrate the little things that make life meaningful, and brings the community together through kindness and wisdom. Her spirit sets the tone: unity, gratitude, and gentle resilience.

Each stuffed animal is not just a toy; it’s a character with purpose, soul, and personality, carrying with it the warmth of a story and the values of a timeless place.